A Word from Our Sponsors: At What Price Sponsorship?
November 18th, 2011 | 
Author: Sponsorship can be the difference between a financially successful team or tournament, and one which struggles to survive. Even though you may think your team or event has little to offer sponsors, creativity can often yield surprising results.
It may be easier to get a sponsor to donate items, instead of money. You may be able to find a local sports store to donate shirts, or a local embroidery firm to donate the logos, in exchange for advertising on the shirt. Companies may also donate items which can be auctioned off to raise money for trips or field maintenance.I found some more information here.
If you are looking for money then you need to determine how much you should charge. Make sure you base the price on what you offer sponsors, not what you need the sponsors to pay. Try and estimate how many people will see the advertising by counting how many spectators you have at home games and whether the sponsor’s logo will be displayed on the road. The more people will see it, the more you will be able to justify charging.
Finding sponsors takes persistence. If you are struggling, then try looking at whether you’re charging a realistic price for what you can offer.
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